1.Compare operational and analytical customer relationship management.
Operational CRM: Supports traditional transactional processing for day-to-day front-office operation or system that deal with the customers.
Analytical CRM:Supports back-office-operations and strategic analysis and includes all systems that do not deal directly with the customers.
2.Identify the primary forces driving the explosive growth of customer relationship management.
The primary forces driving the explosive growth of CRM include automotive efficiency or competitive advantages.
3.Define the relationship between decision making and analytical customer relationship management.
Analytical CRM solutions are design by dig deep into a company hystorical customer information and expose pattern in customer info collect
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